21 03, 2018

Is influencer marketing still a thing?

By | 2018-03-21T16:14:16+00:00 March 21st, 2018|

In the social media age, marketing with Instagram and YouTube sensations used to be a sure fire way for marketers to raise awareness and attract business - but does it still work? There are countless online celebrities with huge followings ripe for marketers to utilise to reach new audiences. Using a trusted and familiar [...]

16 03, 2018

3 marketing attempts at Millennials which totally FAILED

By | 2018-03-19T11:40:13+00:00 March 16th, 2018|

The hot new segment for marketers to try and tap into is the “Millennial” market. Roughly aged between 18 and 30, millennials are seen as a young and hip audience for brands to engage with. However some attempts by brands have left millennials *screaming*. BrewDog - Pink IPA BrewDog has grown into a serious [...]

15 03, 2018

Is Snapchat still relevant?

By | 2018-03-22T00:28:32+00:00 March 15th, 2018|

A disastrous redesign, a rocky IPO and an ever shrinking USP, is Snapchat still relevent tool? Does the future of social media marketing lie elsewhere? Or has it still got a rabbit in the hat? Snapchat was once an innovative and fun channel for marketers to harness but since Instagram has started to cherry [...]

13 03, 2018

Yes, there was a Google Update

By | 2018-03-13T17:03:48+00:00 March 13th, 2018|

Google has confirmed that the search engine has indeed gone through an update which occured last week. This is quite a common thing for Google to do. Sometimes its a minor update, and sometimes it’s a major update that changes the way we think about how websites appear on search engines. However, the update [...]

23 01, 2018

How does GDPR affect marketing

By | 2018-01-23T17:08:08+00:00 January 23rd, 2018|

GDPR is around the corner and it’s not something that should be casually dismissed. From May 2018, it would be a legal requirement for companies to follow the regulations or face a hefty fine of up to 20 million euros or 4% of a company's global annual income. If you work in the digital [...]